MJJ Exclusive x Keita Balde

MJJ Exclusive x Keita Baldé

A bespoke four-piece diamond collection celebrating the eternal bond of family through fine-design jewellery from MJJ Exclusive. Senegal national’s forward chose to immortalise his love for his girlfriend and baby boy in a bespoke family pendant. Formed of three separate pieces, the half-hearts bear Baldé’s and his long-term girlfriend’s initials and come together to support the final piece - the initial of their boy.

Showcasing 721 of the finest diamonds, all individually set by hand, the 18k rose gold family pendant features a sea of pavé diamonds, with baguette diamonds highlighting the family’s initials. Each of the three pieces is finished with rose gold bails, detailed with diamonds. Allowing the pendants to be worn separately as sentimental pieces, or as one for a spectacular piece. Baldé intends to wear the half-heart featuring his girlfriend’s initial, S,
when he is away from the family -

‘This ‘S’ is for me, if I go to another city. The family is always with me, in my heart. It’s really special to me and very important.’


Taking luxury to the next level, the reverse of the family pendant is finished to the same level of quality. A backdrop of the MJJ Exclusive
monogram enhances the elevated hearts of rubies that are bordered by the family’s individual names in 18k gold. A symbol of unity and protection, Baldé’s bespoke Hamsa pendant is a crucial element of his family-focused collection.

Forged from white gold and rose gold, this pendant fuses intricate gold detailing with pavé diamonds to create
a breathtaking effect. The crowning feature being the ruby eye, signifying courage.

The bespoke Hamsa pendant is enhanced by a white gold bail that allows it to rest on a Spiked Cuban Chain. One of MJJ Exclusive’s signature pieces, this 18” - 12mm chain features a base of 18k white and rose gold that has been maximised by the finest diamonds, each set by hand. The Cagliari winger also chose to infuse his identity into the clasp with the addition of his initials in baguette diamonds on a plate of 18k rose gold pavéd with round diamonds.