Buy & Try Our Money Back Guarantee
Call 0330 124 3591 9am - 5pm, Mon - Fri
Free Shipping Available Worldwide

MJJ's Guide to Watch Winders


Whether you’re a watch enthusiast with a braggable collection, or you’ve just bought your first luxury watch, a winder should be high on your priorities. MJJ’s Guide to Watch Winders lays out all the info you need to make an informed choice when you come to buy a winder.



Watch Winders are mechanical devices that mimic the movement a watch would experience when worn, allowing it to create and store the kinetic energy a watch needs to run. Watch winders keep your watch powered and accurate when not in use, reducing the stress on the watch components and prolonging the need to service your watch.

Automatic watches work by using kinetic energy created by your movements. If you take your watch off when sleeping, or if you choose to wear another watch for some time, the movement will stop and the watch will not be winding. This means that it will not be creating power during this time. Most high end watches have a considerable power reserve, but eventually, the stored energy created from your movements will fail and your watch will lose the time, day and date.



You can wind your watch by hand, however, not only is this time consuming, it can actually damage your watch over time. Attached to the crown (a protruding knob on the right-hand side of the watch case, used to change the time or date) of your watch is a pin that connects the components within the watch. Each time you pull the crown out and wind it to change the time, day or date, you are putting pressure on all the components attached to the pin. This is made further worse by any jolts, however minor, from unsteady hands. It has also been argued that letting your watch battery run completely flat can cause damage. The components of high end watches are lubricated with synthetic oils created for specific use in watches. Some believe that when a watch’s power reserve runs out, causing the watch movement to stop, these oils congeal. Winding your watch from a flat battery when these oils have congealed causes friction where the components aren’t lubricated, resulting in damage.

Exotic Double Watch Winder

Why it's important to buy the right watch winder

Watch winders work by recreating the movement your watch experiences when worn. This winding motion creates the kinetic energy that your automatic watch uses and stores for power.

Buying a watch winder should be seen more as an investment than a one-off purchase. Proper use of a decent winder can keep the maintenance costs down at your next service. MJJ advise considering the following aspects when buying a watch winder:


Your budget is of course going to influence your decision. But it is worth investing in a winder with the best technology suitable for your watch. Cheaper winders often do not perform well and can in fact cause unnecessary stress to the components of your watch.


TPD refers to turns-per-day. Each watch will require a certain number of turns to fully restore its power reserve. It is crucial that you choose a winder that suits the TPD requirements of your watch, as over winding your watch can cause unnecessary stress on its components, ultimately damaging your watch over time. If you’re uncertain of your watch’s TPD requirements, one of MJJ’s specialists can confirm this for you. Just give us a call on 0203 146 7500 (Mon-Fri, 9am-5pm). 


When a watch becomes magnetised, it will read incorrectly as the magnetic influence will cause the watch to run faster. Some cheaper watch winders have been found to magnetise watches. Whilst this doesn’t damage your watch, it contradicts the purpose of a winder.

Directional Winding:

Some watches require clockwise winding, some counterclockwise and others are bi-directional. Winding your watch in the incorrect direction will not damage it, but it will also not power it at all. If you are uncertain which direction your watch requires, you can give us a call on 0203 146 7500 (Mon-Fri, 9am-5pm) or check your watch manual. Though for general use and future watch purchases, we would advise investing in a decent watch winder that is able to operate all three directional requirements.

MJJ's Top Picks

WOLF Cub Watch Winders

A Fuss-free, uncomplicated watch winder that's affordable luxury


WOLF’s 1.8 Modules, commonly known as the Cub, are the brand’s entry-level winders. These are the only winders by WOLF that have an unchangeable pre-set TPD count. Operating on a 900 turns-per-day bi-directional cycle, the most common winding criterion for the vast majority of industry standard watch movements.

The cub winder executes 4 cycles per day during a six hour period. Each cycle rotates 225 turns per clockwise and 225 turns counterclockwise. After that there is an 18 hour sleep-phase period. These cycles over a 24 hour period most-closely mimic how one wears the watch on a daily basis (in terms of periods of activity and rest) - thus exercising the mainspring inside the watch naturally.

Note: If a watch has a clockwise only / counterclockwise only rotor, a bi-directional cycle will do no damage to the movement, it simply won't be winding the watch when turning the other way

WOLF 4.1 Modular Winders

A watch winder for a growing collection


If you own a luxury watch, you will likely feel or definitely know that one is never enough. Even if a high end watch is a goal to work towards for you, keeping your future collection in mind is always a smart move when buying a winder.

With this in mind, we would recommend WOLF’s Modular Collection if you’re after a single winder, or want to build up your collection in a unique, eye-catching customised design.

In WOLF’s own words: “Take control of your growing collection with WOLF's collection of modular watch winders. Our multiple winders effortlessly connect, allowing you to build any shape, with any number of winders, to suit your needs”

This is a watch winder perfect for the ultimate watch collector to expand limitlessly.

Note: Image shows multiple watch winders


WOLF Windsor Watch Winders

A watch winder that operates in 3 directions

from £255 

The Windsor range of watch winders operates on the Module 2.5 system. On this system, you have control over the directions of the cycle.

A. Clockwise

B. Counterclockwise

C. Bi-directional

A full rotation cycle includes four sets of rotations executed within a 6 -hour period, followed by an 18-hour sleep phase, before the whole cycle restarts after 24 hours.

In the A (clockwise) or B (counterclockwise) settings, the winder will turn 225 rotations within approximately 32 minutes; it will then rest for approximately 58 minutes.

The cycle will repeat three additional times. After the fourth cycle, the winder will enter an 18-hour sleep phase.

In the C (bi-directional) setting, the watch will rotate at a rate of 450 TPD in both directions. The four cycles (2 x CW, 2 x CCW) being segmented into the same 225 turn phases.

MJJ's Recommendations

WOLF is the only brand MJJ recommend when our clients require a watch winder. We believe that you should only trust your watch to the best winders, and we truly believe that WOLF winders are the best. For this reason, we are proud to say that MJJ are an Official Authorised UK WOLF Distributor.

This fifth-generation, family-led, specialist company is renowned worldwide and have been creating watch winders, jewellery cases and watch boxes for over 184 years. Each innovative WOLF watch winder is designed in-house and handcrafted. The company boasts a seriously impressive less-than 1% defective rate. Yet, for your peace of mind, every item is guaranteed for 2 years and stamped with a serial number for quality assurance. WOLF also has a UK repair centre and will look into resolving any issue should anything go wrong outside of warranty.



WOLF Watch Winders

  • Are completely silent...Unlike other brand winders that use belted mechanisms, causing a continuous dull, clunking noise, WOLF winders run on nylon gears and a direct-drive mechanism. This allows your watch to rotate in complete silence. A factor that is vital if you dislike continuous background noises, or plan to keep your winder in your bedroom.
  • Can be customised... A cuff is the centrepiece of the winder, where your watch sits. WOLF offer an assortment of winder cuffs, allowing you to customise your winder to match your unique style.
  • Maintain the optimum mainspring...WOLF winders maintain your watch spring at 85% for accurate timekeeping. Without a winder, your watch’s mainspring can be underwound as much as 30%.
  • Save you inconvenience and protect your watch in style... We are all busy and can get distracted from time to time. Unfortunately, sometimes forgetting to put your watch back on is just an inconvenience of life. But this can lead to further inconvenience if your watch happens to be a luxury automatic watch. If the power reserve has run flat and your watch has lost the time, day, or date, you’ll then have to spend your time resetting each of these. This can be time consuming, especially if you own more than one watch. A WOLF watch winder can not only prevent this inconvenience (and any damage caused by manual winding), it can also prevent any damage caused by incorrect storage of your watch.
  • Exercise your timepiece with authenticity...WOLF winders imitate authentic movement, creating kinetic energy. But they also include sleep phases into the winding cycles to simulate authenting daily rhythms of wear. This can save cost caused by unnecessary power usage and is a critical aspect in the maintenance of the watch movement, as well as for ensuring precise time keeping.
  • Reduce the need to service your watch...Routine use of a WOLF winder can regulate winding due to the patented WOLF technology. In turn, this can reduce the need to service your watch. This is one of the main reasons we at MJJ recommend WOLF winders above all other brands, as this not only helps in the maintenance of our clients’ watches, but also results in significant annual cost savings.